The Physiological and Psychological Effects of Anger and Happiness on Persuasion

Item

Title

The Physiological and Psychological Effects of Anger and Happiness on Persuasion

Description

L. P. Young Student Center, West Dining and Flag Room
The formation of opinions involves several factors. In the following study mood type (anger and happiness) and mood intensity level (high or low) will be investigated for their effects on opinion formation. The participants will be randomly assigned to one of two mood conditions and one of two intensity levels. EEG readings of the prefrontal cortex will be measured along with a scale measuring college student's experiences. After the mood induction the participants will hear a supposed expert present an opinion regarding a controversial local issue regarding rioting at a popular festival. It is expected that after the controversial opinion is expressed, a significant shift in perceived student experiences will appear. High intensity moods compared to low intensity are expected to have the most significant shift. Increased brain wave activity in the prefrontal cortex is also expected, with angry and high intensity moods having the most significant effect overall.
Karen Jennings

Creator

Lawn, Courtney L.

Date

2016-04-09

Identifier

https://commons.keene.edu/s/KSCArchive/item/21107

Language

eng

Subject

Psychology

Type

Presentation

Provenance

Keene State College

Rights

http://rightsstatements.org/vocab/InC/1.0/

Item sets

Site pages