Why Would I Go To The Redfern? An Examination of the Perceived Value of Live Performance at Keene State College

Item

Title

Why Would I Go To The Redfern? An Examination of the Perceived Value of Live Performance at Keene State College

Description

David F. Putnam Science Center, Room 161
The new Redfern Arts Ambassadors program aims to increase engagement at the Redfern among the KSC student body through peer-to-peer communication about Redfern activities. Our goal is to foster curiosity, event attendance, shifts in perception, and deeper connections with the performing arts. In our pilot semester, Arts Ambassadors encountered challenges in drawing students to events, encouraging us to critically examine the complex relationships between students' perceived value of live performance and their receptiveness to traditional and nontraditional methods of campus advertisement. Our experiential data reveals student apprehension about attending performances and workshops outside their area of expertise for fear of not 'getting it.' In this panel presentation we will discuss a campus advertising model that positively reinforces and encourages student attendance at various events through an interactive flyer series, tabling events, distribution of free tickets and the establishment of Arts Ambassadors as facilitators of exciting experiences in the campus community.
Sharon Fantl

Creator

Benson, Marisa H.
Wardlaw, Christopher
McCoy, Molly
Gage, Ashley
Sulham, Morgan
Hunt, Heather

Date

2016-04-09

Identifier

https://commons.keene.edu/s/KSCArchive/item/21087

Language

eng

Subject

Art

Type

Presentation

Provenance

Keene State College

Rights

http://rightsstatements.org/vocab/InC/1.0/

Item sets

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