Supermarket Hand Baskets...Helping or "Hurting" Business
Item
- Description
- David F. Putnam Science Center, Room 163
- The design of supermarket hand baskets may adversely affect guest comfort and the store's bottom line. Hand basket use is popular, chosen by guests 41% of the time, compared to traditional cart use at 42%, and small cart use at 17%. Overflowing hand baskets, the use of both hands to carry, and adjusted postures are clues indicating hand baskets may be 'hurting' more than helping supermarket business. Sixty-two hours of observation, conducted at the checkout, revealed overflowing hand baskets occurring 8% of the time, required use of both hands at 10%, and adjusted postures at 32%. Interviews with twenty shoppers revealed their desire for a hand basket with an improved design that would reduce discomfort, consequently resulting in extending their shopping time. Utilizing an ergonomically designed hand basket, combined with the increased use of under utilized small carts, would potentially enhance the guests' shopping experience and the business' bottom line.
- Yun Sun
- Contributor
- Keene State College
- Creator
- Lisa A. Charland
- Date
- 2016-04-09
- Identifier
- https://commons.keene.edu/s/KSCArchive/item/21032
- Language
- en_US
- Subject
- Safety and Occupational Health Applied Sciences
- Type
- Presentation
- Rights
- http://rightsstatements.org/vocab/InC/1.0/
- Site pages
- School of Sciences and Social Sciences
Position: 5050 (27 views)