How Much Does Social Media Influence Identity?

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dc.contributor.author Victoria A. Tine
dc.date.accessioned 2018-01-24T21:17:24Z
dc.date.available 2018-01-24T21:17:24Z
dc.date.issued 10/11/2017
dc.identifier.uri http://hdl.handle.net/20.500.12088/8035
dc.description.abstract Companies like Facebook and Twitter have reputations as being public, easy-accessible, open forums that promote spaces where all users can freely share their ideas, values, and beliefs. This study is interested in two phenomenon: Whether or not the ideas and beliefs posted by users influences the company's image; and also, how these forums contribute positively or negatively to the user's personal and professional identities.Looking through the lenses of organizational culture theory and cultivation theory, the goal of this research is to find the extent to which these online open forum cultures influence the identities of both the company and the user. The questions will be analyzed by interviewing participants regarding their usage of these platforms, their perceptions of the companies, and their experience with open forums and their own identity. Do Facebook and Twitter contribute positively or negatively to identity?
dc.description.sponsorship Jeff Halford
dc.language.iso en_US
dc.publisher Keene State College
dc.subject Communication
dc.title How Much Does Social Media Influence Identity?
dc.type Presentation

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