Presentation Title

The Physiological and Psychological Effects of Anger and Happiness on Persuasion

Presentation Type

Poster

School

School of Arts and Humanities

Discipline

Psychology

Mentor

Karen Jennings

Date & Time

April 9th at 4:15 PM - 5:30 PM

Location

L. P. Young Student Center, West Dining and Flag Room

Abstract

The formation of opinions involves several factors. In the following study mood type (anger and happiness) and mood intensity level (high or low) will be investigated for their effects on opinion formation. The participants will be randomly assigned to one of two mood conditions and one of two intensity levels. EEG readings of the prefrontal cortex will be measured along with a scale measuring college student’s experiences. After the mood induction the participants will hear a supposed expert present an opinion regarding a controversial local issue regarding rioting at a popular festival. It is expected that after the controversial opinion is expressed, a significant shift in perceived student experiences will appear. High intensity moods compared to low intensity are expected to have the most significant shift. Increased brain wave activity in the prefrontal cortex is also expected, with angry and high intensity moods having the most significant effect overall.

Grant Funded

1

Type of Grant

Student Grant

Grant Name

Undergraduate Research Grant

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Apr 9th, 4:15 PM

The Physiological and Psychological Effects of Anger and Happiness on Persuasion

L. P. Young Student Center, West Dining and Flag Room

The formation of opinions involves several factors. In the following study mood type (anger and happiness) and mood intensity level (high or low) will be investigated for their effects on opinion formation. The participants will be randomly assigned to one of two mood conditions and one of two intensity levels. EEG readings of the prefrontal cortex will be measured along with a scale measuring college student’s experiences. After the mood induction the participants will hear a supposed expert present an opinion regarding a controversial local issue regarding rioting at a popular festival. It is expected that after the controversial opinion is expressed, a significant shift in perceived student experiences will appear. High intensity moods compared to low intensity are expected to have the most significant shift. Increased brain wave activity in the prefrontal cortex is also expected, with angry and high intensity moods having the most significant effect overall.