Presentation Title

Why Would I Go To The Redfern? An Examination of the Perceived Value of Live Performance at Keene State College

Presentation Type

Panel Discussion

School

School of Arts and Humanities

Discipline

Art

Mentor

Sharon Fantl

Date & Time

April 9th at 3:15 PM - 4:15 PM

Location

David F. Putnam Science Center, Room 161

Abstract

The new Redfern Arts Ambassadors program aims to increase engagement at the Redfern among the KSC student body through peer-to-peer communication about Redfern activities. Our goal is to foster curiosity, event attendance, shifts in perception, and deeper connections with the performing arts. In our pilot semester, Arts Ambassadors encountered challenges in drawing students to events, encouraging us to critically examine the complex relationships between students’ perceived value of live performance and their receptiveness to traditional and nontraditional methods of campus advertisement. Our experiential data reveals student apprehension about attending performances and workshops outside their area of expertise for fear of not “getting it.” In this panel presentation we will discuss a campus advertising model that positively reinforces and encourages student attendance at various events through an interactive flyer series, tabling events, distribution of free tickets and the establishment of Arts Ambassadors as facilitators of exciting experiences in the campus community.

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Apr 9th, 3:15 PM

Why Would I Go To The Redfern? An Examination of the Perceived Value of Live Performance at Keene State College

David F. Putnam Science Center, Room 161

The new Redfern Arts Ambassadors program aims to increase engagement at the Redfern among the KSC student body through peer-to-peer communication about Redfern activities. Our goal is to foster curiosity, event attendance, shifts in perception, and deeper connections with the performing arts. In our pilot semester, Arts Ambassadors encountered challenges in drawing students to events, encouraging us to critically examine the complex relationships between students’ perceived value of live performance and their receptiveness to traditional and nontraditional methods of campus advertisement. Our experiential data reveals student apprehension about attending performances and workshops outside their area of expertise for fear of not “getting it.” In this panel presentation we will discuss a campus advertising model that positively reinforces and encourages student attendance at various events through an interactive flyer series, tabling events, distribution of free tickets and the establishment of Arts Ambassadors as facilitators of exciting experiences in the campus community.