Presentation Title

The Beyonce Experience: Race, Representation, Propaganda

Presentation Type

Oral Presentation

School

School of Arts and Humanities

Discipline

Communication

Mentor

Communication, Philosophy, Emily McGill-Rutherford

Abstract

In recent years we have seen a transformation of how women portrayed in music. There has been a strong push towards female empowerment from artists like Beyoncé and Meghan Trainor. Beyoncé has urged women to assert their dominance in every facet of their life. While Meghan has challenged the discourse on body image and the idea that skinny women are the most desirable. However, these transformations of how women are portrayed does not take into account the various intersections that most women hold. This paper will analyze distinct forms of representation in Pop, R&B, and Hip-Hop music. Particularly, looking at a case study on Beyoncé's music and the messages conveyed to young girls and women. Applying the theory of Intersectionality, this paper will uncover that the advocacy for female empowerment is in fact, Undermining Propaganda, aimed at reinforcing slut-shaming.

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The Beyonce Experience: Race, Representation, Propaganda

In recent years we have seen a transformation of how women portrayed in music. There has been a strong push towards female empowerment from artists like Beyoncé and Meghan Trainor. Beyoncé has urged women to assert their dominance in every facet of their life. While Meghan has challenged the discourse on body image and the idea that skinny women are the most desirable. However, these transformations of how women are portrayed does not take into account the various intersections that most women hold. This paper will analyze distinct forms of representation in Pop, R&B, and Hip-Hop music. Particularly, looking at a case study on Beyoncé's music and the messages conveyed to young girls and women. Applying the theory of Intersectionality, this paper will uncover that the advocacy for female empowerment is in fact, Undermining Propaganda, aimed at reinforcing slut-shaming.