Presentation Title

How Much Does Social Media Influence Identity?

Presentation Type

Poster

School

School of Arts and Humanities

Discipline

Communication

Mentor

Jeff Halford

Abstract

Companies like Facebook and Twitter have reputations as being public, easy-accessible, open forums that promote spaces where all users can freely share their ideas, values, and beliefs. This study is interested in two phenomenon: Whether or not the ideas and beliefs posted by users influences the company’s image; and also, how these forums contribute positively or negatively to the user’s personal and professional identities.

Looking through the lenses of organizational culture theory and cultivation theory, the goal of this research is to find the extent to which these online open forum cultures influence the identities of both the company and the user. The questions will be analyzed by interviewing participants regarding their usage of these platforms, their perceptions of the companies, and their experience with open forums and their own identity. Do Facebook and Twitter contribute positively or negatively to identity?

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How Much Does Social Media Influence Identity?

Companies like Facebook and Twitter have reputations as being public, easy-accessible, open forums that promote spaces where all users can freely share their ideas, values, and beliefs. This study is interested in two phenomenon: Whether or not the ideas and beliefs posted by users influences the company’s image; and also, how these forums contribute positively or negatively to the user’s personal and professional identities.

Looking through the lenses of organizational culture theory and cultivation theory, the goal of this research is to find the extent to which these online open forum cultures influence the identities of both the company and the user. The questions will be analyzed by interviewing participants regarding their usage of these platforms, their perceptions of the companies, and their experience with open forums and their own identity. Do Facebook and Twitter contribute positively or negatively to identity?