Presenter Information

Ryan Mahan

Mentor

Jeff Halford

Location

David F. Putnam Science Center - 126

Abstract

The Investment Model is a model used to gauge satisfaction, commitment and investment levels that individuals have in relationships. This oral presentation will test the limits of the model and expand the practice towards parasocial relationships. There have been limited opportunities to use this model with relationships people feel they have only through the media. The goal of this study is to determine whether people feel as though they have relationships with musical celebrities they follow through the media and if there is a gender difference on relational effort. The study concluded that males and females have high commitment and investment levels with musical celebrities they follow through the media and that females invest more relational effort towards musical celebrities.

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Apr 11th, 11:30 AM Apr 11th, 12:30 PM

Me and My Best Friend, Beyoncé: Can the Investment Model Predict Parasocial Relationships With Musical Celebrities?

David F. Putnam Science Center - 126

The Investment Model is a model used to gauge satisfaction, commitment and investment levels that individuals have in relationships. This oral presentation will test the limits of the model and expand the practice towards parasocial relationships. There have been limited opportunities to use this model with relationships people feel they have only through the media. The goal of this study is to determine whether people feel as though they have relationships with musical celebrities they follow through the media and if there is a gender difference on relational effort. The study concluded that males and females have high commitment and investment levels with musical celebrities they follow through the media and that females invest more relational effort towards musical celebrities.