Presenter Information

Kalie Randlett

Mentor

Jamie Landau

Location

David F. Putnam Science Center - 102

Abstract

This research examines the verbal and visual rhetoric of Miley Cyrus and Robin Thicke’s 2013 Music Video Award performance of “We Can’t Stop.” By using the method of an ideological visual rhetorical criticism, I argue that the rhetoric of this performance is hegemonic. Hegemony is a form of social control that maintains the present power structure through a consensual form of oppression. In this case, the rhetoric reveals the two contrasting ideologies of feminism and patriarchy. The verbal rhetorical strategies employed include naming and personification, whereas the visual rhetorical strategies include figure and ground, shapes and space, and lighting and color. This analysis demonstrates how the status quo of male dominance is upheld today in popular culture, even as women try to assert their empowerment.

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Apr 11th, 10:20 AM Apr 11th, 11:20 AM

“We Can’t Stop”: The Verbal And Visual Rhetoric Of Miley Cyrus And Robin Thicke’s 2013 Music Video Awards Performance

David F. Putnam Science Center - 102

This research examines the verbal and visual rhetoric of Miley Cyrus and Robin Thicke’s 2013 Music Video Award performance of “We Can’t Stop.” By using the method of an ideological visual rhetorical criticism, I argue that the rhetoric of this performance is hegemonic. Hegemony is a form of social control that maintains the present power structure through a consensual form of oppression. In this case, the rhetoric reveals the two contrasting ideologies of feminism and patriarchy. The verbal rhetorical strategies employed include naming and personification, whereas the visual rhetorical strategies include figure and ground, shapes and space, and lighting and color. This analysis demonstrates how the status quo of male dominance is upheld today in popular culture, even as women try to assert their empowerment.